Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Kristina Nagel
Hi, I’m Kristina!
WIFE, MOM, LAS FLORES RESIDENT, REALTOR®, SRES®, CALIFORNIAN
My name is Kristina Nagel and I’m a licensed California Realtor® with Berkshire Hathaway HomeServices California Properties. Born and raised in California, I have a deep love and appreciation for what Orange County and Southern California have to offer. I enjoy golfing, surfing, snowboarding, gardening, volunteering, and spending time with my family and friends in beautiful Orange County. I’ve lived and worked in SoCal for over 30 years and I’m proud to call OC home for over 15 years. Because of this, I’m deeply knowledgeable about our neighborhoods, including my own Las Flores, the schools, and the amenities Orange County offers.
I am passionate about your happy place. As a hardworking, intelligent, ethical professional, I thrive in providing genuine, always available services with integrity to exceed my clients’ needs. With my thorough and authentic approach to customer service, my clients know they are always a priority. By receiving detailed information every step of the way, my clients are always well informed throughout their home journey. From representing first-time buyers to original owners, I’m proud to successfully serve both buyers and sellers and to have all 5-star reviews. My clients’ home transactions, buying or selling, are as important to me as my own.
Before becoming a Realtor® I spent 15 plus years in Advertising and Marketing for globally known companies in the beauty, pharmaceutical, grocery industries, where I earned a reputation as a detailed oriented overachiever who is tenaciously committed to clients. Coinciding with that I wrote, directed, and produced several films which gives me an eye for detail to be sure your home is shown its best light. Prior to that, I served as Restaurant and Dining Room manager for several private clubs in Newport Beach and Dove Canyon, Orange County; hospitality is in my heart.
I’m classically trained in French Cuisine, am a Cowboys Fan (my family has been in Texas since the late 1800s), and I used to compete in tandem surfing… seriously YouTube Larry and Kristina Tandem Surfers.
Credentials & Memberships
• Senior Real Estate Specialist®
• National Association of Realtors®
• Orange County Association of Realtors®
• California Association of Realtors®
• California Real Estate License
• California Regional Multiple Listing Service (CRMLS)
• Who's Who in Luxury Real Estate
• Mansion Global
• Proxio
• Juwai
• Wall Street Journal - WSJ.com
• Cal Poly Pomona Bachelor of Science: Hotel and Restaurant Management; Minors: Marketing and Business
• Cal Poly Club Managers Association of America - President
• California Scholarship Federation - Lifetime Member
Community Involvement
• Race for the Cure | Susan G Komen® Orange County
- Former Board Member and Hospitality Chair
• HomeAid OC Sponsor/Volunteer
• Las Flores Community Resident & Sponsor
• Las Flores Elementary PTA Member/Sponsor
• Las Flores Elementary Boosters Sponsor
• Alliance of Women Directors - Former Hospitality Chair
Kristina Nagel REALTOR®, SRES® | DRE 02044103
Laguna Niguel, CA 92677
United States